Business Intelligence (BI) Querying, reporting, OLAPs, alerts Can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed...
Business Analytics (BA) Continuous iterative exploration of past business performance to gain insight and drive business planning BI + additional level of functionality (forecasting, regression, and modeling) Can answer questions like why is this happening, what if these trends continue, what will happen next (predict), what is the best that can happen (optimize)...